Seth Godin

Who is Seth Godin?:

Seth Godin is an American author, entrepreneur, marketer, and a public speaker. He was born in 1960, Mount Vernon, New York. He received an M.B.A from the Stanford Graduate School of Business. 

What are some of the books he has written?:

As an author, he has written a total of 17 books. Four of his most significant books are Tribes and Linchpin, two of his bestselling books,  Free Prize Inside, which was once a Forbes Business book of the year, and, of course, Purple Cow.

What is the Idea of Purple Cow?:

The main idea of the book Purple Cow is to stand out or be remarkable. The only way for the success of a company in today's society is to promote something new, unique or different.

What did Seth Godin discuss in his TED talk? What were some of the products he mentioned?:

One of the first things he mentioned in his TED talk was the key to success in the business department; To have an idea spread quickly, or in other words, be remarkable so more people would want to know more about that idea. It's not about the packaging or how good your products are. Although, of course, those are very important too, but being remarkable comes first. Otherwise, how are you supposed to get more customers? Marketers also need to have extremely specific target markets, and not create "Average products for average people". This is because people nowadays ignore all those commercials found on TV, so businessmen need to make ads for the people who care about those products. Some products/ services he mentioned in his TED talk were Arby's, Tiffany & Co, Walmart, Krispy Kreme, Water Salad, etc

Demographics Analysis: NIKE SHOES

The three products I chose to analyze are: Nike LunarEpic Flyknit, Nike LunarForce 1 Flyknit Workboot

The Nike LunarEpic Flyknit($150-$200): 

-Its age range would most likely be from a teenager to an adult  and Generation Z because of the fact that they do not come in any smaller sizes that would be suitable for a child (unless their feet is very long). Teenagers are also very sportively active, therefore they would need proper sportswear.

- The income level of the customer would have to be very high or would have to earn enough money to not have to worry about buying expensive products such as these.

-The gender is both men and women because of the fact that they have men and women color options.

 Nike LunarForce 1 Flyknit Workboot(200$):

-The age range would be late Generation Y and most of Generation Z because of how expensive it is and how much people in those generations are more willing to spend money and unconcerned of how much they spend.

- The income level: The customers would have to have high disposal and discretionary income to buy something that isn't necessary for their own survival in society and life.

-The gender: This product is geared toward men or people who enjoy the outdoors because of the fact that it's a "workboot" and is designed for the outdoors (waterproof, durable)


Nike Little Posite One: Basketball shoes($100):

-The age range would be the late Generation Z because of the fact that this Generation have more extracurricular activities, such as sports, after school, Therefore, they need special materials. The target market, on the other hand, would be Generation X(the parents of Generation Z) because they would be the ones who purchase these products/materials.

-The income level: The customers are mostly middle class and sometimes the people with a higher income. The shoes are not unaffordable and will not affect the customer's financial situation.

How Might Jeans Ad for a Teenager Differ from Jeans Ad for an Adult? 

When comparing the two, advertisements of jeans for teenagers and adults would definitely be different because of the fact that they are both at different ages and maturity, different income levels (knowing the fact that teenagers aren't exactly capable of having a full-time job yet), different values/interests, and backgrounds. Therefore, what is found on those separate advertisements for the two groups would be geared in different directions. For instance, when it comes to teenagers, the ads for jeans would be associated more with school or friends. Meanwhile, the jean ads for adults would be more related to work.