Demographics Analysis: NIKE SHOES

The three products I chose to analyze are: Nike LunarEpic Flyknit, Nike LunarForce 1 Flyknit Workboot

The Nike LunarEpic Flyknit($150-$200): 

-Its age range would most likely be from a teenager to an adult  and Generation Z because of the fact that they do not come in any smaller sizes that would be suitable for a child (unless their feet is very long). Teenagers are also very sportively active, therefore they would need proper sportswear.

- The income level of the customer would have to be very high or would have to earn enough money to not have to worry about buying expensive products such as these.

-The gender is both men and women because of the fact that they have men and women color options.

 Nike LunarForce 1 Flyknit Workboot(200$):

-The age range would be late Generation Y and most of Generation Z because of how expensive it is and how much people in those generations are more willing to spend money and unconcerned of how much they spend.

- The income level: The customers would have to have high disposal and discretionary income to buy something that isn't necessary for their own survival in society and life.

-The gender: This product is geared toward men or people who enjoy the outdoors because of the fact that it's a "workboot" and is designed for the outdoors (waterproof, durable)


Nike Little Posite One: Basketball shoes($100):

-The age range would be the late Generation Z because of the fact that this Generation have more extracurricular activities, such as sports, after school, Therefore, they need special materials. The target market, on the other hand, would be Generation X(the parents of Generation Z) because they would be the ones who purchase these products/materials.

-The income level: The customers are mostly middle class and sometimes the people with a higher income. The shoes are not unaffordable and will not affect the customer's financial situation.